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KONA OLD STYLE NAMED 2007 GEVALIA KONA COFFEE CUPPING COMPETITION WINNER
KONA, HAWAII'S BIG ISLAND – Una Greenaway and Leon Rosner, owners of Kona Old Style/Kuaiwi Farm, took first place at the 2007 Gevalia Kona Coffee Cupping Competition held at Outrigger Keauhou Beach Resort. Kona Old Style is located on 2.5 acres in Kealakekua at the 2,200-foot elevation. Kona Old Style/Kuaiwi Farm is certified organic by the Hawaii Organic Farmers Association for 30 years and its coffee trees are 100 years old.
"I am completely surprised and amazed at our 1st time win. Our flavor is affected by being pesticide and herbicide free. 50% of our farm is shade coffee which accounts for the mellow flavor," expressed Una Greenaway, owner, Kona Old Style/Kuaiwi Farm.
President, WholeCup Coffee Consulting LLC, Sherri Johns commented, "What distinguished today's winner from all the coffees as a stand alone coffee is that it had a sweet key lime, dipped in honey and jasmine floral notes. This coffee had crisp and clarity, it’s tasting had multi-dimensions."
Second place was awarded to Malia Ohana located in Keauhou mauka, owned by Malia Bolton. Third place was awarded to J.Yokoyama Farm located in Kealakekua, owned by Robert McDonald.
66 Kona coffee farmers submitted entries into this year's Gevalia Kona Coffee Cupping Competition. The blind-taste competition, held Wednesday and Thursday, was sponsored by Gevalia Kaffe. Fifteen entries advanced to today's final round.
Judges included Gevalia's Master Taster and Panel Chairman, Willy Pettersson, Shunta Baba from Japan’s UCC Ueshima Coffee Company, Ltd., world-renown coffee expert John King with Harold L. King & Company and Sherri Johns, President, WholeCup Coffee Consulting LLC.
Each coffee farm submitted a 50-pound sample from which five pounds were actually entered into the cupping competition. To be eligible, the coffee submitted must have been harvested in Kona. The Gevalia Kona Coffee Cupping Competition is a blind tasting. Once the entry is accepted, it is simply assigned a number to protect its anonymity. These numbers are changed midway into the cupping, between the preliminary and final rounds, to keep the judges' palates alert throughout the competition.
The coffee samples, both green and roasted, are placed on a long table for the judges to independently evaluate. The judges look for high marks in these six categories: fragrance, aroma, taste, nose, aftertaste and body.
Gevalia Kaffe is built on a tradition of fine craftsmanship encompassing 150 years. Gevalia carries more than 40 exquisite varieties of coffees and teas ranging from distinctive varietals, European and limited edition blends as well as seasonal flavors. Gevalia’s wide selection suits the personal tastes, mood and desires of even the world’s most discriminating coffee-lovers. Gevalia is not sold retail and is available in the U.S. exclusively at www.gevalia.com or through 1-800-GEVALIA.
The Gevalia Kona Coffee Cupping Competition is a signature event of the 37th annual Kona Coffee Cultural Festival.
Gevalia Kona Coffee Cupping Competition
First Place Winners
2007 Kona Old Style/Kuaiwi Farm
2006 Pearl Estate Organics
2005 Rancho Aloha
2004 Lafayette Coffee
2003 Kona Coffee & Tea Co.
2002 Koa Coffee Plantation
2001 Wood Captain Cook Estate
2000 The Other Farm
1999 Dragon Roast Coffee
1998 Brockston Gate Estate
1997 Terry Fitzgerald Estate
1996 Keokea Kona Farm
1995 Kona Kulana Farms
1994 Perry Estate Farms
1993 Keopu Mauka Lani Plantation
1992 Kona Kulana Farms
1991 Wailapa Farms
1990 Island Girl Coffee
1989 Wailapa Farms
1988 Faye Takashiba
1987 Tojiro Motoki
For digital images from the Gevalia Kona Coffee Cupping Competition, contact Jeannette Vidgen at Current Events at 808-326-7820 or email jvidgen@current-events.com .
Contact 808-328-8888 for more information on Kona Old Style/Kuaiwi Farm or go to www.kuaiwifarm.com
FOR IMMEDIATE RELEASE
ARIANNA FARMS ONO KONA COFFEE WINS INAUGURAL GEVALIA KONA COFFEE CROWN COMPETITION
KKONA COFFEE COUNTRY, HAWAII’S BIG ISLAND (NOVEMBER 2007) –Arianna Farms Ono Kona Coffee was named the winner of the inaugural Gevalia Kona Coffee Crown Competition at the Outrigger Keauhou Beach Resort. Arianna Farms Ono Kona Coffee is located in Holualoa and is owned by Bob and Sharon Wood. This year, Gevalia introduced the Crown Competition, open to larger farms that were required to submit 3,000 pounds of Kona coffee to enter the contest.
Arianna Farms is 40 acres with 12 acres in full production in Holualoa. ‘We are excited to win and to be named the first place winner in this inaugural event,’ shared Bob Wood.
11 Kona coffee farms entered with 6 finalists advancing to the final round. Red Bird, Sugai, Kona Coffee & Tea Company received honorable mention. Second place went to Aloha Hills, owner Rich Wicklander. Third place to Kulana Farms, owner Mario Ochoa.
For more information on Arianna Farms Ono Kona Coffeee go to www.ariannafarms.com
For a digital image of the Gevalia Kona Coffee Crown Competition winner, contact Jeannette Vidgen at Current Events at 808-326-7820 or email jvidgen@current-events.com
The Kona Coffee Cultural Festival is recognized and supported as a ‘Major Festival’ by Hawaii Tourism Authority (HTA) as the Festival showcases Hawaii’s unique culture and diversity. HTA was created in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage the growth of Hawaii’s visitor industry in a manner consistent with its economic goal, cultural values, preservation of natural resources and community interests.
The Kona Coffee Cultural Festival is supported by UCC Ueshima Coffee Company Ltd, Gevalia Kaffe, Kamehameha Schools, Keauhou Resort, KTA Super
Stores, Sunra Coffee, Kona Joe Coffee, County of Hawaii Department of Research and Development and the State of Hawaii, Department of Agriculture and numerous corporate and community donors.
The Gevalia Kona Coffee Cupping Competition is a signature event of the
37th Annual Kona Coffee Cultural Festival.
